The evolution of Health Communication towards “Health Marketing”

Is there a gap between the pharmaceutical industry and consumers? What are the trends that laboratories must take into account when designing their communication strategy? Did the Internet become a new authority in the field of healthcare?

This article reflects on the development of habits related to the search of information and consumption of pharmaceutical products and the need for adaption that health corporations and institutions now have to face.

Helena Rodríguez Navarro, Healthcare and Marketing Accountability Director of LLORENTE & CUENCA Mexico

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