Vaccine Conversation Trends Study

  • Sector
  • Countries


Vaccine Conversation Trends Study examined over 2 million posts published in the United States between November 2020 and April 2021. It revealed numerous insights, including the main misconception being spread about existing COVID-19 vaccines (the myth that it alters recipients’ DNA); the two main macro-communities involved in the conversation (Pro-vaccination and Anti-vaccination), as well as their multiple subcommunities; and the fact that vaccine laboratories and pharmaceutical companies do not play a leading role in the pro-vaccine conversation. Importantly, it found that 33 percent of the Twitter conversation is led by just 40,000 profiles that reach hundreds of millions of platform users, reflecting the importance of focusing education efforts on these “power profiles.”