When Companies Are Laid Bare: The Challenge of Corporate Communications

Corporate communications has recently experienced one of its greatest historical shifts, a radical change that has sometimes led to the need to improvise due to lack of preparation and a fast-moving environment. However, this change has only just begun. Looking ahead, many of the trends emerging right now will be steady gaining momentum. What will the future hold?

In this article we examine the trends in corporate communications that will be seen in coming years…

Arturo Pinedo,  Partner and Managing Director of LLORENTE & CUENCA Spain and Portugal

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