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Why is everyone talking about CDPs and why should you care?

  • Trends
    E-commerce
    Consumer
  • Sector
    IT and Communications
  • Countries
    Spain
    Global

This paper addresses a trend that has become crucial in the digital marketing world: the Customer Data Platform (CDP). Find out how a CDP can empower CMOs to deliver personalized experiences, improving customer satisfaction and loyalty. Besides, you will find answers to the following questions:

What exactly does a CDP do and what problems can it help CMOs solve?

What challenges can companies face if they don’t have a CDP to manage their customer data?

How can the proper use of the information provided by a CDP make a difference to a company’s competitiveness and market relevance?

Beatriz Díaz-Parreño
Beatriz Díaz-Parreño
DIRECTOR OF GROWTH & TRANSFORMATION EUROPE

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