Beatriz Díaz-Parreño

DIRECTOR OF GROWTH & TRANSFORMATION EUROPE

Beatriz specializes in transversal Digital Marketing projects. Her goal is to innovate and improve the customer experience by considering both digital and offline channels and achieving synergy to maximize results and satisfaction.

Experience.

She has primarily worked in consulting and specializes in Marketing Automation platforms, particularly Salesforce Marketing Cloud, which she sees as a bridge between the technical and functional worlds.

Interests.

Beatriz has a passion for sports, particularly weightlifting, pole dancing, and rock climbing. She also has a great sense of humor and enjoys spending time with her family and friends. Beatriz is always eager to learn new things, whether it’s a language or astronomy.