Closing out 2025 looking toward 2026: creativity, influence, and innovation made together

We reach the end of 2025 with a clear conviction: what truly gives meaning to our work is the trust of those who choose us to accompany them in their challenges. This year, as we look back, we place the focus on our clients—their boldness to innovate and transform, and the projects we have driven together across markets, cultures, and communities.

We are driven by the desire to strengthen their leadership and highlight their talent, because we know that only when value is shared is success shared as well.

And it is precisely that trust that allows us to look toward 2026 with greater ambition, more ideas, and an even stronger desire to keep building the future together.
 

CREATIVITY

 
Sosegá – Cervezas Alhambra

• Challenge: Cervezas Alhambra turns 100 years old and invites us to pay tribute to Granada and to the brand’s cultural roots, going beyond a conventional celebration to innovate in how we connect with the audience.
• Solution: Together with CHINA, part of LLYC, we created a completely new flamenco palo—Sosegá—never before seen in history, featuring talents such as Javier Limón and other leading artists. The audiovisual piece, filmed in Granada, blends music, brand identity, and culture, engaging with the essence of the city and sparking conversation about how brands can contribute real value to artistic and social heritage.

 
llaollao – “Choose to savor it”

• Challenge: In a market saturated with options, llaollao asked us to evolve from product-focused communication to an emotional territory—more human and connected to everyday enjoyment.
• Solution: We defined an inspiring purpose: “Invite people to take life a little more lightly.” We created a flexible, modern, and emotional identity, summed up in the claim “More Feeling, More Flavor.” The campaign launches audiovisual pieces, activates points of sale, and positions the brand as a symbol of spontaneity, bringing its narrative of “choosing to savor” across all channels.

 
Impermeable – Adolfo Domínguez

• Challenge: To reaffirm the authenticity of Adolfo Domínguez and its famous “Sé más viejo” (Be Older), distancing the brand from trends and emphasizing its resilience against superficial changes in the industry.
• Solution: We built a visual narrative with Ilia Topuria as an ambassador of resilience, using waterproofness as a metaphor for coherence. The spot—a mix of color, music, and attitude—strengthens the brand’s iconic positioning and connects with consumers who value personal style and determination.

 
Payasos – Festival Internacional de Cine de Sitges

• Challenge: Turn the 58th edition of the festival into a benchmark that celebrates the intersection of horror and comedy, challenging both audience and industry expectations.
• Solution: We created a spot starring two clowns who navigate the ordinary and the unsettling, playing with the ambiguity of humor and fear. The campaign extended the creative concept across all the festival’s social and visual channels, positioning this edition’s leitmotif as an example of bold creativity.

INFLUENCE

 
Para pa pa pa – McDonald’s España

• Challenge: Reinterpret McDonald’s iconic melody to celebrate LGBTQ+ Pride Month and turn it into a credible, genuine symbol of inclusion.
• Solution: We gave a voice to employees, franchisees, and collaborators to create a choral version of “Para pa pa pa”, aligned with the brand’s III Equality Plan and LGBTQ+ Plan. This made inclusion both heard and felt, highlighting internal diversity as a strategic asset and sparking a nationwide conversation.

 
World Alzheimer’s Day – Fundación Pasqual Maragall

• Challenge: Give visibility and support to caregivers and families affected by Alzheimer’s, who are traditionally invisible and lack social and official recognition.
• Solution: We created an audiovisual piece featuring real testimonies, supported by data from the “Cuidar Mejor” (Better Care) study, which highlights the heavy burden families carry (80% of care, 70 hours per week). The campaign was built around acknowledging their needs and promoting research, reaching a broad and diverse audience through multichannel coverage.

 
Kevin Álvarez, New Ambassador – Reebok México

• Challenge: Strengthen Reebok’s positioning in Mexican football, connect with young fans, and relaunch the brand as a reference in sports culture.
• Solution: We implemented a press and social media strategy that leveraged the signing of Kevin Álvarez as ambassador, generating over 1.5 million in reach and amplifying the brand’s connection with new generations and its values of authenticity and trendiness.

 
Signs of Pride – LLYC

• Challenge: Revive the collective memory of the LGBTQ+ movement and highlight the importance of continuing to defend rights in a context of global legal setbacks.
• Solution: We recovered original banners from the first marches and returned them to the streets. A multiplatform campaign followed: the hero video became the most-watched content in our history (24,333 views), generating 758 media mentions and 97,921 social impacts. The digital experience increased browsing time by 87.5% and established a new global benchmark in activism and inclusive communication.

 
Preserving Sabadell’s Independence – Sabadell

• Challenge: Preserve Sabadell’s independence in the face of BBVA’s hostile takeover bid, which threatened the bank’s future and identity.
• Solution: We led a transparent, multichannel communication strategy, mobilizing support from internal teams, shareholders, employees, and civil society. Only 25.47% of the capital responded to the offer, and the CNMV blocked a second round, strengthening the bank’s trust, reputation, and independence.

 
Quite Possibly the Perfect Job – CFP Board 

• Challenge: The CFP Board needed to attract young professionals to financial planning, showing it as a meaningful, purpose-driven career amid a noisy and competitive environment.
• Solution: We created a national digital campaign targeting Gen Z, using insights from surveys to showcase financial planners as people who help others while building fulfilling careers, driving engagement and interest in the profession.

INNOVATION

 
Nombres con Calle – dale! 

• Challenge: Give digital and cultural identity to neighborhood businesses, which have traditionally been invisible online.
• Solution: We created dale!’s first advertising campaign, using Tag Aval to name and give visibility to local businesses in Bogotá. In just three days of filming, we connected emotion, trust, and innovation, transforming the everyday into a symbol of progress and community pride.

 
No Filter – LLYC

• Challenge: Analyze and highlight extreme polarization in the global conversation about gender equality, cutting through the noise and fostering constructive debate.
• Solution: Using Deep Learning, we processed 8.5 million messages across 12 countries and revealed that 98% of the conversation about equality is radicalized. With this report, we promote communication that addresses the polarization, providing rigor, data, and a call for social moderation.

 
El Poder del Nosotros – Mutualidad

• Challenge: Convey, after 75 years of history, the caring essence of Mutualidad and its commitment to uniting over 200,000 professionals in a single project of trust and future.
• Solution: We designed a launch campaign with Pedro Casablanc, using the metaphor of connected branches. The message was released through national media, boosting the new identity and reaching audiences previously untapped by the institution.

This year, each case has been a conversation, an active listening, and an opportunity to transform the present and future together. We thank those who have trusted our vision and challenged us to excel. We continue moving forward as partners for what lies ahead, with the certainty that together, anything is possible.