“Para pa pa pa,” as never heard before

There are melodies that transcend advertising. They become embedded in the collective memory and, as they evolve, they have the power to rewrite what they represent.

To mark LGTBIQ+ Pride Month, McDonald’s has reinterpreted its most iconic melody in a way never heard before: with the real voices of those who make its day-to-day possible, employees, franchisees, suppliers, and partners, turning it into a choral tribute to inclusion as a living practice, not just a statement of intent.

We have accompanied the brand in this reinterpretation, working together to transform that melody into a reflection of its internal culture and its commitment to inclusion. An initiative that connects with its III Equality Plan and its LGTBIQ+ Plan, highlighting inclusion as one of its active values.

On this occasion, the melody is not only heard: it is felt. Because when a brand decides to speak with the voice of its people, the message sounds clearer, more credible, and deeply human.

You can see (and hear) the campaign here: mcdonalds-parapapapa.es