Our campaign “Que la mesa vuelva a unirnos” was recognized at Portada 2026

We were recognized at the Portada 2026 Awards in the Brand Equity category for the campaign “Que la mesa vuelva a unirnos” (Let the table reunite us), developed alongside the Nestlé Mexico team as part of their 95th anniversary.

The initiative stemmed from a powerful insight: today, 9 out of 10 Mexican families use mobile devices during meals, reflecting a profound shift in social dynamics. Based on this finding, the campaign took iconic brand advertisements and reinterpreted them with a contemporary twist, highlighting the impact of technology on shared moments.

The result was a nationwide conversation, with more than 100 media publications, presence on television, radio, and press, and an estimated audience of over 24 million people.

This recognition highlights the ability to combine data analysis, creativity, and strategic execution to build brand equity through culture and social relevance.