“Para ese momento hay pasta”, La Moderna’s new campaign.

La Moderna, Mexico’s leading pasta brand, presents its new campaign “Para ese momento hay pasta,” (For that moment there is pasta). This work seeks to generate a direct change in the relationship that consumers have with pasta, positioning itself as a more versatile and emotionally relevant option in the different aspects of our daily lives.

Under the creative direction of Ignacio Márquez, Creative Director of Latam North and US at LLYC, and with Chef Oropeza as the official spokesperson, the campaign presents recipes for special situations, from heartbreak to breakfast, showing how pasta can accompany people in different stages of their day. The campaign will be disseminated in digital media such as TikTok, Instagram and Facebook, as well as in physical spaces with billboards and the Mexico City Metrobus, in addition to including immersive activations to live the La Moderna experience.

“We wanted to break with convention and show how pasta can connect emotionally in unique moments of everyday life”, explains Ignacio Márquez.

Through this advertising campaign, our colleagues in Mexico have built a strategy that seeks to show a more jovial version of the La Moderna brand, connecting with younger generations and generating new moments of consumption.

Find out more about the “Para ese momento hay pasta” campaign here.

This content is translated with AI.