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Incorporating artificial intelligence (AI) is essential in businesses. It generates unique, personalized content, improves production, streamlines decision-making, and helps you stand out in a competitive market.
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Aug 9 2024
Brands and sport events sponsorships: beyond the logo
Sponsoring sports events is a crucial tactic in marketing strategies for brands to connect with their audiences authentically and emotionally. It's not just about visibility. It's about crafting a...
Reputation
Consumer
Apr 26 2024
LLYC Duo Wins at Young Lions Portugal and Earns a Ticket to Cannes
"Stay in the minds of those who know." This theme from the Tangity Young Lions Portugal 2024 awards inspired Beatriz Raposo and Rita Paulo, both from the Brand &...
Sustainability / ESG
Jan 23 2024
2024 Forecast marketing: Connecting amid ever-changing times
This report delves into the challenges facing marketing executives in 2024. How will the employees' work and productivity change? What are the potential new priorities and concerns that they...
Consumer
Jul 11 2023
Why making people feel good is important: Moving from purpose-driven to human-centric companies
Anyone working for a brand, organization or company will likely be familiar with the concept of being "customer-centric." However, you may have noticed that this concept is gradually giving...
Artificial Intelligence
Consumer
Jun 13 2023
MONETIZING CREATIVITY: “HOW CREATORS MAKE AN IMPACT IN THE DIGITAL WORLD.”
The exponential growth of technology and digital platforms has unlocked an entirely new landscape for creative talent, enabling them to monetize their work by targeting global audiences that...
Creative
Economy
Social Media
Mar 29 2023
TIKTOK: A NEW BRAND OPPORTUNITY
TikTok already has more than 1 billion users worldwide, and it took half the time as Facebook to reach the same milestone. The Chinese app accomplished this by introducing...
Creative
Social Media
Apr 20 2021
From Narrative to Brand Experience in a Digital Environment
Last March and April, the pandemic-fueled lockdown led to a search for new ways to interact with one another, making us avid consumers of content created both ourselves and...
E-commerce
European Affairs
Creative
Apr 24 2020
Verbal brand identity: positioning, attracting and winning over
HOW TO DIFFERENTIATE YOURSELF IN A TURBULENT TIME With the arrival of COVID-19 and while people lock themselves away in their homes out of fear for their own per...
Creative
European Affairs
Mar 4 2020
Eight branding keys for the talent search
The Japanese philosopher Kaoru Ishikawa once said that “no company may be better or worse than the people within it.” And he was right. Human capital is vital to...
Creative
Consumer
European Affairs
Jul 24 2019
Cobranding: Revitalizing business through alliances
The recipe for friendship seems clear: Tolerance, trust, compatibility, sincerity, availability and a pinch of luck. Alliances between brands are no different. In this article, we will analy...
Creative
European Affairs
Apr 9 2019
Rebranding: Why, When, How and Why Not
When managing a brand, the ability to identify and adapt to a rapidly changing market is paramount. To ensure a brand’s survival in a volatile economy, it must remain...
Creative
European Affairs
Mar 27 2019
Conversation and Conversion. Customer Experience Challenges in B2B
We often talk about how the digital disruption is transforming the panorama of B2C (business to client) companies, but what about B2B enterprise, and what challe...
Creative
Consumer
E-commerce
European Affairs
Latin America