Creativity has ceased to be a purely expressive exercise, consolidating itself as a key strategic tool in building value, reputation, and connection with audiences. In this context, the recognition...

For generations, public schools didn’t have to think like brands. They were community anchors, defined by geography and tradition, not by marketing strategy. Families enrolled their children in the...

Three strategic keys for brands to transcend the algorithm and build real connections with their communities.   01. CULTURAL CAPITAL AS A REFUGE FROM ATTENTION INFLATION Credibility is the new intangible asset...

We begin 2026 by consolidating a step we have been building for some time: the reorganization of our creative structure under a single vertical, Creative & Advertising, designed to...

In Mexico, life is not just about doing. It is about sustaining. Work, home, family, budget, time… and, among all that, a task that once seemed simple has become...

We reach the end of 2025 with a clear conviction: what truly gives meaning to our work is the trust of those who choose us to accompany them in...

The Christmas campaigns have a special capacity: they condense the emotional climate of a moment of the year, and, in a way, of the country, into a few minutes....

We won three top honors at the Lusófonos da Criatividade Awards, the international festival that recognizes the very best of Portuguese-language creativity. Our work for Volkswagen in Brazil, “Kombi...

‘Sosegá, el palo sin prisa’, the project created by CHINA part of LLYC, for Cervezas Alhambra, has become the standout of the BCMA Awards 2025. The jury unanimously awarded...

The year 2025 has consolidated AI as a technological tool and has also managed to embed itself in cultural conversation and brand strategy. Brands have moved from experimentation to...

The Merlundies campaign for LEROY MERLIN has been recognized at the Effie Awards, a prestigious competition that honors campaigns combining strategy, creativity, and measurable impact. The campaign earned three...

The Sosegá campaign, created for Cervezas Alhambra by the CHINA part of LLYC team, has been recognized at the W!N Awards, a contest that celebrates excellence in communication through...