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Center Stage at PRovoke Global Summit 2024 and SABRE Awards Cocktail Reception
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Who else but you?: Communication, a Dominant Factor in the United States Elections
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FUNDACIÓN JOSÉ ANTONIO LLORENTE
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Who else but you?: Communication, a Dominant Factor in the United States Elections
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Dealing with the adoption of generative AI in an evolving context
Incorporating artificial intelligence (AI) is essential in businesses. It generates unique, personalized content, improves production, streamlines decision-making, and helps you stand out in a competitive market.
Rebuilding trust in the mining industry
Identifying the type of talent we need and engaging it in uncertain times
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Dec 13 2024
‘Regala Tiempo Juntos’: Liverpool’s Christmas campaign celebrating the essentials
This holiday season, Liverpool has put a significant twist on the traditional approach to festive campaigns with ‘Regala Tiempo Juntos’ (Give Time Together), an initiative that highlights the value...
Latin America
Creative
Social Media
Dec 11 2024
‘Together’: Mediaset España’s Christmas campaign celebrating solidarity and the power of community
Mediaset España has relied on the talents of our creative team to bring to life its emotional Christmas campaign ‘Juntos’ (Together). This collaboration marks a special milestone as it...
Creative
Nov 21 2024
Dove Men+Care Launches Campaign Promoting Male Self-Care in Partnership with the Portuguese Rugby Federation
Dove Men+Care, in collaboration with the Portuguese Rugby Federation, presents “Os Lobos São Homens Reais” (“The Wolves Are Real Men”), an initiative that redefines male self-care in Portuga...
Creative
Nov 14 2024
Interview with Martin Baron
Martin Baron is one of the most esteemed American journalists of his generation. He’s been the editor of the Miami Herald, The Boston Globe, and, for nearly a decade,...
Democracy
Polarization
Social Media
Nov 14 2024
I want it all and I want it now
Since its release in the 1980s, Queen’s hit I Want It All has never felt more relevant. Growing up with a mother who was a die-hard Freddie Mercury fan,...
Consumer
Sustainability / ESG
Polarization
Reputation
Creative
Nov 11 2024
We celebrate 14 nominations in 7 campaigns in El Ojo de Iberoamérica 2024
We have received 14 nominations with 7 different campaigns in the El Ojo de Iberoamérica 2024 festival, which will be held at the La Rural Convention Centre in Buenos...
Creative
Diversity, Equity & Inclusion
Artificial Intelligence
LGTBIQ+
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Sep 26 2024
Chosen as Bimbo Artesano’s New Global Creative Partner
We have some delightful news: CHINA, part of LLYC, has been selected as the global creative partner for Bimbo Artesano, a beloved baked goods brand enjoyed for generations in...
Consumer
Creative
Sep 24 2024
Reebok. The long-awaited remake of a classic
Reebok launches its new campaign “Reemake Everything”. Once again, from Mexico, we have had the privilege of accompanying the iconic sports brand in a new project. The objective of the...
Creative
Social Media
Sep 16 2024
Premiere of the new Seagram’s Gin campaign ‘Porque sí’ (Because yes)
Seagram's Gin launches its new campaign, 'Because Yes', a tribute to spontaneity and the freedom to live without explanation. Inspired by the essence of New York, the city where...
Creative
Social Media
Sep 12 2024
The “Emily in Paris” Effect: A Game-Changer for Advertising on Netflix
Netflix, the world's leading streaming platform, reached over 277 million subscribers globally by the second quarter of 2024. This growth has positioned it as a prime space for brands...
E-commerce
Social Media
Sep 11 2024
Turespaña trusts us to build its digital brand voice globally.
We take a big step forward in Marketing, Turespaña has selected us to give life to its digital voice at a global level. This is very exciting news. Turespaña is...
Social Media
Sep 4 2024
Conversational Identity: How to Build a Brand in the AI Era?
This paper offers a practical and comprehensive look at how brands can stand out in today's digital age by developing a personality and voice that is authentic and consistent...
Artificial Intelligence
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