TrendsAppointments and New Hires
LLYC, the global Corporate Affairs and Marketing firm, has appointed Horacio Navarro as the new general manager of Marketing Solutions for the Northern Region of Latin America, which includes Mexico, Colombia, Panama and the Dominican Republic. In this position, he will be responsible for directing the firm’s Marketing Solutions offering and promoting the development of new programs and projects aligned with the region’s objectives.
With more than 20 years of experience in the advertising industry in senior positions in national and international agencies of great relevance, including creative and media agencies, Horacio has collaborated with major brands in various sectors such as consumer, food, automotive, finance, retail, luxury, and fashion.
In this new position at LLYC he will be based in Mexico and will work alongside Federico Isuani, partner and managing director of Marketing Solutions Americas; Pepe Beker, partner and director of Special Projects for Marketing Solutions Americas; Javier Rosado, partner and general manager of Strategy at Marketing Solutions Americas; David Gonzalez Natal, partner and general manager of the North Latin America Region; and the general managers of each operation such as Mauricio Carrandi, general manager of LLYC in Mexico.
About his arrival at LLYC, Horacio Navarro points out that: “I am convinced that communication must be designed based on the receiver, the scenario for a brand to be relevant is brutal. People have less budget after the pandemic, we live more worried in a very complicated social-political context and we have a voice to express our opinion and criticize brands. To connect with people, brands need a very robust partner. That’s why what caught my attention and what I have seen in LLYC were two things. The first was the robustness given by the installed capabilities that make an autonomous ecosystem, under one roof. The second was the people, who in addition to being able to manage the ecosystem, are – above all – very good people. I am very excited about this opportunity.”.
Horacio Navarro holds a Bachelor’s degree in Communication from the Universidad Iberoamericana in Mexico and a Master’s degree in Business Administration from Stanford University School of Business in the United States.
“It is a privilege to welcome Horacio Navarro to LLYC, who beyond being a reference in the marketing, advertising and media industry in Mexico, is a great friend of the company and an extraordinary person who comes to lead, empower and grow a team of immense talent and passion that we have in the Northern Region of Latin America. I am sure that his arrival will help us to grow, and to continue to be a reference in the industry throughout the region. Thank you Horacio for trusting in the project,”Federico Isuani, partner and general manager of Marketing Solutions Americas, said.
For his part, David González Natal, partner and general manager of the Northern Region of Latin America, added that “Horacio’s integration to our team will help us round out our marketing offering for all our clients, and will also give us that extra boost to participate in even more challenging and challenging projects that will translate into further growth for the entire Marketing Solutions team in the region. At LLYC we have always been committed to having the best talent, and this signing is the best proof of that.”.