AI as a source of information for personalized and humanistic health

The use of Artificial Intelligence (AI) and Big Data in medicine have become key tools for the diagnosis and treatment of multiple pathologies, as well as being essential to achieve levels of R&D that are at the forefront of the pharmaceutical industry. Thus, their multiple applications and uses have made them essential to achieve more personalized and precise medicine, as well as more humanized treatments, seeking the well-being of the patient.

In turn, these new technologies will continue to provide invaluable value for continuing medical education and bringing health closer to the patient.

But, beyond the emergence of AI and Big Data to produce cutting-edge healthcare machinery and equipment, I want to talk about the use it can have for patients in a more direct way, becoming a source of truthful and personalized information, which will allow healthcare professionals to make more objective and effective medical decisions.

And the great capacity for data and information collection that AI tools have allows professionals to carry out a deeper and more exhaustive analysis of the patient’s treatment, thus facilitating decision-making and presenting themselves as the solution to minimize risks and always think about the patient’s well-being. In short: it helps them be more connected to the patient.

And how can this be possible?

On the one hand, by having more information about the patient, health professionals can monitor treatment that is increasingly personalized and humanistic, putting the person at the center to accompany them beyond what is the medical diagnosis. AI can provide data on the identity, personality, age, educational level, zip code, among other aspects of the person and thus, the professional may be able to provide a service with a humanistic approach, capable of guiding and providing information in a more personalized way.

On the other hand, and from the point of view of patient associations, organizations and entities related to health, AI, as a source of information, allows them to generate quality resources for the patient. If real data is available about how the patient is doing, entities can better support the person and help them resolve some of their concerns and their environment. Becoming an access point to information and personalized support for the patient (and their environment) when they need it most and in what that specific patient needs, reinforces the added value and contribution to the well-being of patients.

The emergence of AI has come to the healthcare industry to stay, there is no doubt. Now, the great challenge we have as a society is to make correct use of this data, analyze it and investigate it properly so that it helps us place the patient at the center from a humanistic and functional perspective for improved health.

Carmen de la Llave

DIRECTOR OF HEALTHCARE EUROPE