Vodafone Spain entrusts CHINA part of LLYC as branding and creative agency

With enthusiasm and desire to grow, together we take on a new challenge in the telco sector.

Vodafone, the telecommunications company that connects more than 13.6 million people and organizations of all sizes, and one of the leading advertisers in Spain, chooses our colleagues from CHINA part of LLYC as its partner and brand and creative agency.

The telco giant trusts us to, together, evolve its brand. It trusts in us, in our integrated marketing offer and in our strategic, creative and advertising capabilities. In this new phase, we will work hand in hand on the various campaigns to reposition its identity following the acquisition of the British fund Zegona, and we will accompany the brand in the commercial milestones that will be set.

Inaugurating the new period, we are launching “A New Vodafone, at today’s prices”.

The first campaign developed for the operator focuses on the idea that “things have changed”, a paradigm shift that affects both a consumer who today demands the highest quality at a reasonable price and Vodafone itself, which marks a milestone in the category as the only operator able to catch up and offer a proposal of products and services of the highest quality at very competitive prices.

“We return to work for the telco sector with all the enthusiasm in the world and the desire to do good work for an iconic brand and with whose campaigns many of us have learned to be advertisers. And we do it with the commitment to repay the trust that the Vodafone team has placed in us and to try to help a category with such high levels of investment to also be an example of the type of creativity we know how to do in this country,” says our global creative director, Rafa Antón, also a founding partner of CHINA, part of LLYC .

This content is translated with AI.