The Generation Z Effect: Talent Trends in 2023

All signs indicate that 2023 will not be easy. The uncertain state in which the world finds itself makes it even more difficult to anticipate what is to come. A widespread rise in the cost of living, shortages of raw materials, political instability, the war in Ukraine and strained international relations are compounded at the time of writing by the turbulent and massive layoffs announced at some of the world’s leading technology companies: Twitter, Meta and Amazon.

Does this signal an end to the power of professionals and a reversal of some of the measures implemented in response to the pandemic? Without a doubt, there will be a rebalancing period,, and many of those measures that grew significantly during the COVID-19 standstill will likely return to normal. At the very least growth will not be the same and this will clearly impact the workforce. Many of the most popular measures will also reach their maturity stage and begin to show potential cracks in their systems. For example, the risks of cultural disconnection associated with teleworking.

However, we are convinced that many of the changes are irreversible because they affect not only the tools but, above all, the inner self of individuals. Taking this into account, the trends for 2023 can be grouped into two priority areas: digitalization and application of technology to processes, and the progressive humanization of work.

In general, the upcoming labor market is shaped by the strength of the effects of gen Z who are establishing their work ethics on companies that have more flexible conditions and greater ethical demands. This is also beginning to pass down to all other generations, demanding more humane, committed, supportive and agile companies.