José Antonio Llorente

José Antonio dreamed of building a company that not only transformed businesses but also changed lives, leaving a lasting impact on everyone who is or has been part of LLYC

José Antonio Llorente or JALL— as the LLYC team knew him— is more than just a communications leader in Spain: he is a pioneer in the sector, a symbol of entrepreneurship, a lover of contemporary art, and an avid innovator. Passionate about journalism and a committed colleague in every sense. Here, we pay tribute to our Founder, a leader who has transcended through his vision and authenticity.

A VOICE THAT INSPIRES

Here, we collected some of José Antonio’s phrases and teachings. Words that remain a source of inspiration.

His vision, approach to communication, and commitment to society are an essential part of his legacy.

This way, we remember him and ensure his teachings continue to transform those who, like him, believe in the power of communication to build a better world.

EXCELLENCE

‘There’s still so much to do—the road to perfection never ends’

BEING BOLD

Cutting corners costs twice as much effort as doing things right from the start. Get it right the first time, and there’s no need to do it twice’

UNITY

‘We aim to create a better society through honest, smart, effective, and innovative communication

TRIBUTE TO JOSÉ ANTONIO LLORENTE

Tribute| January 24, 20
In an emotional ceremony in Madrid at the Museo Reina Sofía, more than 300 friends, family, and colleagues paid tribute to JALL in an event that celebrated his passions and his vision of a better world.

We embarked on a journey through the themes that most fascinated our founder, from his passion for creativity, journalism, politics, business, and innovation to his love for contemporary art. His legacy will continue to resonate within LLYC and constantly drive us to improve, challenge ourselves, and push beyond our limits every day.

HIS BOLD VISION HAS LEFT A LASTING MARK