Experiences with augmented immersive content open the opportunity for consumers to visit new worlds and to experience different adventures. Besides, it is also a perfect chance to provide an answer to the new era of transparency in order to demonstrate instead of making promises and to tell stories in which our consumers can feel involved.
In this article drafted with Julio Alonso we review the background of immersive content and we foresee an eventual future for this tendency that allows us to tell stories from within.
David G. Natal, Director of Consumer Engagement Area at LLORENTE & CUENCA Spain
