3 of our clients’ projects, among Actualidad Económica’s 100 Best Ideas of the Year

Actualidad Económica, the economic supplement of El Mundo, has included three projects linked to our clients among the 100 Best Ideas of the Year. This milestone highlights initiatives capable of opening new conversations and generating value in fields as diverse as culture, technology, or access to quality specialized information.

The recognized initiatives were Sosegá, together with Cervezas Alhambra; Álex, together with Legálitas; and Inspeech, together with Inconcert.

For us, this recognition is doubly special: on one hand, it awards Sosegá, a great brand project that we conceived and directed from its birth alongside Cervezas Alhambra; on the other, it highlights the communication strategy behind the products of Legálitas and Inconcert, demonstrating our capacity to build the narrative, conceptualize market positioning, and design the nominations that drive these great projects toward success.

Sosegá | Cervezas Alhambra

Sosegá, the unhurried palo, has been recognized for bringing a unique cultural proposal to life: the first flamenco palo created to express calmness. This great project was conceived and directed by our creativity team in collaboration with Cervezas Alhambra, developed alongside 14 great figures of flamenco and under the musical direction of Javier Limón. The project takes Cervezas Alhambra’s positioning further and turns time and pause into an artistic expression capable of transcending generations and musical genres.

Álex | Legálitas

Álex is the first artificial intelligence legal assistant created for the general public and is a 100% Spanish innovation. Designed to answer legal queries for free, clearly, and up-to-date, it was born with the objective of bringing legal advice closer to thousands of people.

We have worked on the launch strategy and on building the narrative of this technological disruption, which is close to reaching one million users.

Inspeech | Inconcert

Inspeech is a Conversational Analytics solution powered by generative artificial intelligence that allows for the analysis of 100% of voice and text conversations in contact centers.

We have accompanied Inconcert in the communication strategy and conceptualization of the nomination for this solution. An innovation that, in addition to interpreting language, is capable of detecting emotions, optimizing processes, and increasing the operational efficiency of organizations.

Three projects very different from each other, but united by the same ambition: to help organizations and brands grow, protect the value of their businesses, and give visibility to their complex challenges through the integration of communication, creativity, and influence.

Thank you to Cervezas Alhambra, Legálitas, and Inconcert for their trust and to all the teams that have made these projects possible.