Bold Crew and Let’s Fly, among the projects recognized at the ADG Laus Awards

Our campaigns have been recognized in the latest edition of the ADG Laus Awards, one of the benchmark competitions in design and visual communication in Spain, with two projects that reflect their commitment to creativity, innovation, and the ability to generate impact through brands.

Organized by the Association of Graphic Design and Visual Communication, the Laus Awards have recognized since 1964 excellence in disciplines such as branding, packaging, advertising, audiovisual, digital design, and art direction, consolidating themselves as one of the most prestigious awards in the creative sector.

In this edition, Bold Crew, developed for VARMA Group, has been recognized with a Bronze metal in the Packaging > Beverages category for a project conceived in an integral way, from strategy and positioning to naming, visual identity, and packaging design. Created to connect with Generation Z, it builds a proposal based on values such as freedom, authenticity, and a sense of community. The entire brand universe is approached from a contemporary and disruptive perspective that breaks with the traditional codes of the category, transforming the product into an expression of lifestyle and an invitation to experience without prejudice.

Likewise, LET’S FLY, the campaign with which we presented our new positioning and value proposition, has achieved the highest distinction by being awarded a Silver metal in the category of Audiovisual Communication > Self-commission or self-promotion. The initiative, developed together with the Espadaysantacruz collective and with the participation of the production company WeareCP in the audiovisual execution of the project, had as its centerpiece a work of data art created from the analysis through artificial intelligence of 18.4 million conversations and subsequently transformed into a 3D-printed physical structure. Under the concept “Let’s Fly,” the campaign symbolizes the ability to convert information, innovation, and creativity into growth and transformation for brands and organizations.

These recognitions highlight the work of multidisciplinary teams capable of combining strategy, design, technology, and creativity to develop innovative solutions with real impact. Likewise, they reinforce LLYC’s commitment to creative excellence and to the construction of relevant brands, experiences, and narratives that generate value for clients, audiences, and businesses. valor para clientes, audiencias y negocios.