Conversational Identity: How to Build a Brand in the AI Era?

This paper offers a practical and comprehensive look at how brands can stand out in today’s digital age by developing a personality and voice that is authentic and consistent with their values, thus standing out in an environment that often lacks a human and relational approach.

• How can brands cultivate genuine relationships in AI-driven environments, and what strategies should they adopt to ensure a consistent and authentic conversational identity?/li>
   

• What technical-scientific methodologies are recommended to create an effective, multidimensional brand personality, and how can this brand voice be implemented across various platforms and technologies?

 

• ¿Cuáles son algunos ejemplos de uso práctico de esta voz de marca, tanto en interacciones directas con los consumidores como en medios de comunicación y publicidad?

Roberto Carreras

SENIOR DIRECTOR OF MARKETING VOICE

Andrea Cortés

DIRECTOR OF DIGITAL INFLUENCE MEXICO