Federico Isuani among the 50 marketing leaders in Mexico according to Merca2.0

Federico Isuani, Partner and AI Strategy General Director Americas at LLYC, has been recognized by Merca2.0 as one of the 50 Marketing Leaders in Mexico, a selection that brings together the professionals who are driving the evolution of marketing, innovation, and business transformation in the country.

Beyond the individual recognition, this distinction comes at an especially relevant moment for the industry. Marketing is undergoing one of the deepest changes of recent decades, driven by the acceleration of artificial intelligence and by new ways of discovery, consumption, and decision-making that are modifying the relationship between brands and people.

In this context, Federico has led from LLYC the development of new approaches to understand how organizations build relevance in environments increasingly mediated by algorithms. A work that has contributed to opening a conversation about the need to complement traditional marketing strategies with new capabilities oriented toward visibility, influence, and reputation in ecosystems driven by artificial intelligence.

“I receive this recognition with enormous gratitude, but also as a validation of a conversation that we have been promoting from LLYC for some time. We are living through a paradigm shift that forces us to rethink how brands build relevance. Artificial intelligence is transforming the way people discover, evaluate, and choose, and our challenge is to help organizations understand this new scenario before it becomes an exclusive advantage for a few,” notes Federico Isuani.

This recognition reinforces our commitment to innovation and to the development of solutions that help organizations navigate the changes that are already transforming marketing, communication, and business.