Reinventing the annual report: a story of innovation, AI, and human connection

In a world where time is the new currency and attention is one of the most valuable — and fleeting — assets, communication must evolve to keep pace. Today, content is consumed at the convenience of the audience, based on their preferred time, method, and location. That means brands, organizations — and yes, even annual reports — must adapt or risk being ignored.

At LLYC, we’ve long believed that our role in the communication and marketing industry is not merely to tell stories, but to discover the most powerful ways to make those stories resonate deeply, personally, and memorably.

For our 2024 Annual Investor Report, we decided to take a bold step forward. A step that brings together technology, creativity, and purpose. Because reports don’t have to be static. They don’t even have to be read. They can be heard. They can be explored. They can be chosen — like a playlist, not a PDF.

Back in 2024, the challenge began with a simple question: How could we make our annual report more approachable, more accessible, more alive? The answer was rooted in innovation. We wanted to transform what is often a dense, technical, and linear document into something immersive, customizable, and multi-format — something that fits into the pace of our audience’s lives instead of demanding they adjust to ours.

That’s how the idea of giving the report a voice originated. And not just any voice. We envisioned our CEO, Alejandro Romero, narrating each section in first person, sharing milestones, challenges, and lessons learned. In every language spoken across the countries where we operate.

Last year, we took the first step by training an AI model to replicate Romero’s image and voice. Through a rigorous process, we managed to clone his tone, style, and personality. The result? AIRO, the digital avatar of our CEO, who guided users through the report in an interactive, choose-your-own-adventure-style format.

This year, AIRO evolved. While still present, his role shifted to an introductory one. In a launch video, AIRO welcomes viewers in multiple languages — Spanish, English, Japanese, Chinese, German, and Brazilian Portuguese — setting the tone for a global, personalized, and tech-forward experience.
 
 

The podcast challenge: more human, more relatable

 
 
Our biggest leap this year was transforming the full report into a podcast. We recognized that many people may not have the time (or habit) to read through a traditional corporate document, but they might be open to listening while commuting, working out, or during a break. Embracing audio meant embracing flexibility.

Still, the journey wasn’t simple. We tested several text-to-speech (TTS) solutions, from industry standards like Google and Amazon to newer platforms like Eleven Labs. While the technical quality was strong, what we gained in clarity we lost in warmth. The recordings didn’t sound like a podcast. They sounded like machines. We wanted conversation, not artificial voiceovers.

So, we took things further. Working with Notebook LM, we aimed to create dialogue that felt like two LLYC team members walking a colleague through the content. We wanted it to feel authentic and human.

It took time. We iterated on prompts, fine-tuned tone, mixed and remixed scripts until the balance felt right. Once we had the final recordings, we returned to Eleven Labs for high-quality intros and used creative editing tools to shape a narrative that not only informs but invites listeners in.
 
 

A new way to inform

 
 
The result is an annual report you can also listen to — by section or all at once — presented in a format that’s more accessible and easier to engage with. It’s a report you can take with you while walking, cooking, or working.

Because communication today isn’t just about sending messages. It’s about making space for authentic connection. It’s about understanding when and how our audiences want to engage. And that means rethinking traditional formats. Reimagining what a report can be.
 
 

The value of attention

 
 
We often say content is king — but today, attention is queen. In a saturated media landscape, the minutes someone chooses to spend with your brand are precious. And we know that earning that attention takes more than facts. It takes emotion. It takes originality. It takes something unexpected. That’s why we see innovation not as a buzzword but as a core principle.

This project wasn’t just an experiment. It was a statement. At LLYC, we’re here to challenge how things are done — and to reimagine how they could be. To push the limits of marketing, communication, and artificial intelligence to better connect brands with people in a world that doesn’t stop changing.

So, what’s next? What we’ve learned won’t stop with this report. It’s already opening doors for us to reapply the same technology to ESG disclosures, industry briefings, earnings presentations, white papers — any format can be made more human, more personal, more alive.

And we’ve seen the impact of combining generative AI, conversational models, creative editing, and experience design to redefine what corporate content can be. Because at the end of the day, it’s not about the tools. It’s about the intent. And we strive to create communication that connects, matters, and inspires.