‘Sosegá’ wins two Silver Pencils at The One Show

Developed to celebrate the centenary of Cervezas Alhambra, Sosegá is a cultural and branded content project rooted in the brand’s unrushed philosophy, from which emerges the first flamenco style conceived to express calm; a new way of understanding flamenco after almost 100 years. Inspired by the rhythm of the city of Granada, the brand’s place of origin and one of flamenco’s historic cradles, the project goes beyond storytelling to build a narrative through creation itself.

Developed together with fourteen leading figures of flamenco under the musical direction of iconic producer Javier Limón, Sosegá was conceived as an original artistic expression with its own compás, technique, and emotional character, introducing unprecedented ideas within the genre, such as the absence of a final chorus.

Brought to life in collaboration with Casa Limón on musical direction and audiovisual production by Little Spain, the initiative blended tradition with new creative codes. In a second phase, artists such as Pablo López, Ana Mena, Dellafuente and Paper Citizen reinterpreted Sosegá through their own genres, expanding its reach and connecting with new audiences. The project has already been recognized at the Premios Nacionales de Creatividad (CdeC) and the BCMA Awards, where it received multiple awards.

In a context in which global platforms such as The One Club for Creativity increasingly highlight ideas that transcend formats, Sosegá can be understood as a creative exploration of how a brand philosophy can be translated into cultural expression, opening up conversations around the intersection of branding, art, and tradition.

Congratulations to all the teams and collaborators who made this project possible.