The Leading Brands of Spain Forum launches its own seal: Leading Brands of Spain

Does it make sense to develop some kind of proprietary accreditation for our partners in order to continue to provide value to them? This question was shared with us by the Leading Brands of Spain Forum a few months ago and encapsulates the challenge of this project.

After a research phase, we agreed that there was a great opportunity to boost the competitiveness of the forum’s members through an own and exclusive seal that values brand leadership and Spanish origin. This is how “Leading Brands of Spain” was born.

A seal that promotes a community of brands committed to leadership and their Spanish origin. A seal that generates pride of belonging, promotes the values and principles of the Forum and contributes to the generation of prestige and differentiation from other brands, generating trust with different target audiences.

We have collaborated with the FMRE in several of its recent strategic projects such as the update of its 2022 brand, the new architecture of its digital ecosystem, the creation of the “Conexión España” brand, the design of the Store at the Dubai 2020 World Expo, among others. Specifically, the Leading Brands of Spain seal represents a strategic collaboration where our Brand & Ad Spain team has had the opportunity to diagnose, analyze, propose and develop a project that culminates in a manual of application and uses and a support in the communication of the seal to encourage its use among the brands that are part of the Forum.

“This is a remarkable project because of its creative strategic nature and because with it, we are once again collaborating with our partners and friends of the FMRE, to highlight the enormous contribution of the Spain brand to the Spanish business fabric and to understand the management of corporate and product brands as a lever of competitiveness,” says Barbara Ruiz, Global Marketing Director of LLYC, who emphasizes the enriching relationship between the Leading Brands of Spain Forum and LLYC.

At the visual level, we seek the maximum linkage of the seal with the identity of the FMRE that is recognizable among its audiences. For this reason, we relied on the most iconic elements of its identity. The seal had to comply with the maxim of a simple application due to the diversity of contact points where it will need to be implemented due to the variety of companies from such different sectors ranging from food, technology, leisure, fashion, aerospace, etc.

With this project, The Reputable Brands Forum boosts its visibility and relevance.

This content is translated with AI.