We are sponsors and participants of “Conectados 2024”, the great tech event, the flagship of advertising.

On March 16, we sponsored and participated in Connected 2024, where Massimiliano Turinetto, Director of Paid Media & Performance Europe, led the session “The CMO and strategy in the art of Marketing Science”. This presentation invites you to discover how marketing science comes to life, where creativity merges with technology redefining the role of the CMO, whose mission is to push brands to the next level. He also highlights the importance of cross-departmental collaboration and the adoption of “no code” tools in strategic activities, enabling greater adaptability to market changes.

During the presentation, Turinetto highlighted three key areas where AI is empowering marketing teams: increasing ROI (return on investment) and controlling CAC (customer acquisition cost), reaching new market segments, and improving customer satisfaction and loyalty.

Taking advantage of LLYC’s role in the event, we launched our new technology solution called “AI Media Activation”, which is a suite of Martech and Adtech tools, powered by AI with the objective of optimizing our clients’ marketing and ad buying strategies.

AI Media Activation addresses aspects such as the use of First Party Data, the transition to a cookieless environment, omnichannel and management efficiency, making LLYC a strategic partner that creates value for its clients’ businesses.

The in-house development of this new technology is another step to further strengthen our company as a partner in creativity, influence and innovation. Thanks to the democratization of AI we have been able to bring out this new innovation that unifies all our solutions and elevates marketing strategies and ad buying. An applicable and scalable solution (I have the data, I analyze it and I apply it).

And that added to our collaboration with first level technology partners allows us to: connect, simplify and activate.

This content is translated with AI.