Trends

The co-hosting of the 2026 FIFA World Cup across North America was expected to be a historic commercial milestone, with projected total revenues nearing $10.9 billion. Early economic models...

Artificial intelligence is no longer simply a tool used by communications teams. It is also becoming a new voice, one capable of interpreting brands, retrieving information and influencing how...

Federico Isuani, Partner and AI Strategy General Director Americas at LLYC, has been recognized by Merca2.0 as one of the 50 Marketing Leaders in Mexico, a selection that brings...

Actualidad Económica, the economic supplement of El Mundo, has included three projects linked to our clients among the 100 Best Ideas of the Year. This milestone highlights initiatives capable...

The management of tourist destinations in today's environment requires a vision that transcends conventional promotion. In a scenario where algorithms condition visibility as much as human desire, the challenge...

Our report “The Illusion of IA, an unconfortable reflection with a significant impact on young people” places us once again at the center of the conversation about diversity, equity,...

The corporate monologue is dead. For decades, brands built their reputation from the comfort of a one-way sender: they broadcast a message, controlled the channel, and measured the impact....

We present a new predictive model that redefines how brands can anticipate and manage the ideological impact of their strategies in an increasingly polarized world. The model, which integrates Artificial...

Google has recognized us as a Premier Partner for 2026, the highest distinction within the Google Partners program. This status places us among the top 3% of Google Partners evaluated...

Strengthening leadership in artificial intelligence is now more than ever a strategic decision that defines our future and that of our clients. We have taken a decisive step with...

The digital ecosystem is undergoing a new transformation accompanied by an identity crisis. While traditional platforms are becoming cluttered with synthetic noise and brands scramble for new strategies to...

We begin 2026 by consolidating a step we have been building for some time: the reorganization of our creative structure under a single vertical, Creative & Advertising, designed to...