Trends

The role of the chief executive has ceased to be exclusively a management space to become a continuous exercise of judgment, resilience, and proactivity. In an environment conditioned by...

The international landscape is reshaping the rules of the game for the corporate environment. After what multiple experts describe as a "lost decade", a period characterized by political and...

Historically, the link between the Latin American business fabric and the European Union has been limited to a merely transactional and goods-export perspective. However, given the escalation of trade...

For decades, listing on a U.S. exchange has represented more than a financing event for Latin American companies. It has been a strategic milestone; one that signals global ambition,...

Creativity has ceased to be a purely expressive exercise, consolidating itself as a key strategic tool in building value, reputation, and connection with audiences. In this context, the recognition...

LLYC reaffirms its trajectory of growth and solidity in the national market by consolidating its position as the 2nd best Communication and PR agency in Portugal, according to the...

We hosted the market's leading players at our Madrid offices to analyze the M&A landscape in Spain. The meeting served to delve into transformative corporate operations—those that represent an...

The Local Elections of October 12 reshaped the local political map in Portugal. In a scenario marked by high fragmentation and growing territorial competition, the PSD, the largest party...

The Portuguese Government submitted today its proposal for the State Budget for 2026, one day ahead of the deadline and three days before the local elections. Although the Government...

We were recognized as the Agency of The Year in Public Relations at the 2024–2025 Lusophone Creativity Awards. With a total of 420 points, we earned the top spot...

The global transformation we are experiencing is undoubtedly accelerating the evolution of the communications and agency sector, traditionally the driving force behind ideas and narratives. Agencies now find themselves...

Merca2.0 magazine has ranked our Mexican operation second in its 2025 ranking of the best PR agencies in the country. This recognition comes on the heels of our recent...