Trends

The international landscape is reshaping the rules of the game for the corporate environment. After what multiple experts describe as a "lost decade", a period characterized by political and...

Historically, the link between the Latin American business fabric and the European Union has been limited to a merely transactional and goods-export perspective. However, given the escalation of trade...

For decades, listing on a U.S. exchange has represented more than a financing event for Latin American companies. It has been a strategic milestone; one that signals global ambition,...

In today’s landscape of global influence, the idea of a “U.S. crossover” is effectively dead. Artists and brands no longer need to dilute themselves to fit a Western, English-speaking...

Merca2.0 magazine has ranked our Mexican operation second in its 2025 ranking of the best PR agencies in the country. This recognition comes on the heels of our recent...

We are proud to announce that David González Natal, Partner and Managing Director of LLYC for LATAM North, has been recognized for the third consecutive time in Expansión's “41+1...

We participated in Portada Live 2025, one of the key events for marketing in Latin America. As sponsors, we had the opportunity to lead the workshop “The use of...

The best is yet to come! We have some great news: Mercado Libre has chosen us as its new PR agency in Mexico for its e-commerce platform. We are proud to...

This holiday season, Liverpool has put a significant twist on the traditional approach to festive campaigns with ‘Regala Tiempo Juntos’ (Give Time Together), an initiative that highlights the value...

We participated in IAB Conecta 2024, the leading platform for the development of the digital advertising industry. Three of our most influential executives shared their experience and knowledge about...

The latest edition of Merca2.0's National Marketing Congress, held in Mexico City, was the perfect scenario to share experiences and establish alliances with other leaders in the marketing industry....

The emergence of social networks has changed the face of political and governmental communication. The ways of campaigning and communicating the results of administrations are marked by immediacy and...