2024 Corporate Affairs Forecast: Corporate activism in the face of adversity

Trends

Reputation

Polarization

Talent

Risks
Sector

IT and Communications
Countries

Global

Uncertainty will be the main concern for companies in 2024. The era of certainties has disappeared, and the world’s leading analysts have confirmed this trend. LLYC’s Flash Survey, with opinions from 91 CEOs and other senior managers in Spain and Latin America, as well as the Deep Survey shared with 100 senior business managers via an online panel, revealed that geopolitical factors, artificial intelligence, and polarization will have an impact on talent, consumers, and social issues. Given the current challenges, companies must adopt resilient strategies and engage in purpose-driven activism.

Trend 1
From geopolitics to geo-economics.
Trend 2
AI Integration everywhere.
Trend 3
Managing polarization.
Trend 4
Talent managers’ new commitment.
Trend 5
Empowering consumers.
Trend 6
Addressing the climate crisis.
Trend 7
Business resilience for survival.
Trend 8
Activist CEOs.

Iñaki Ortega

MANAGING DIRECTOR LLYC MADRID

Jorge Tolsá

Director of the Presidential Cabinet

Roberto Carreras

SENIOR DIRECTOR OF MARKETING VOICE

Complete your information to receive the report.

First Name*

Last Name*

Company*

Position*

Work Email*

Country*

LLYC is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below to say how you would like us to contact you::

I agree to receive other communications from LLYC.

In order to provide you the content requested, we need to store and process your personal data. If you consent to us storing your personal data for this purpose, please tick the checkbox below.

I agree to allow LLYC to store and process my personal data.*

You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.