Chosen as Bimbo Artesano’s New Global Creative Partner

We have some delightful news: CHINA, part of LLYC, has been selected as the global creative partner for Bimbo Artesano, a beloved baked goods brand enjoyed for generations in over 20 countries.

Our mission is to maintain brand consistency across all markets while shaping its long-term strategy for the future. After a highly competitive pitch involving several international agencies, we gained the trust of this renowned brand.

With over 70 years of history, Bimbo continues to lead the global bakery industry. Launched in 2014, Bimbo Artesano has already made its mark in countries like the U.S., Mexico, Canada, Spain, Brazil, and many more. This new project will further strengthen the brand’s growth and international presence.

“There are brands that go the extra mile to be a part of people’s everyday lives and end up becoming part of popular culture. Bimbo is one of those brands. We’re starting this exciting new phase with the challenge of finding a unique space for Artesano that resonates across all markets. Hopefully, we’ll create something memorable, adding a new page to Bimbo’s decades-long story,” says Rafa Antón, founding partner of CHINA, part of LLYC, and Global Creative Director at LLYC.

We’re thrilled to join Bimbo Artesano on this exciting new creative journey!