‘BENDITA EDAD’ AND ’10 EMOTIONS, 10 ROSES’ WIN FIVE TROPHIES AT PUBLIFESTIVAL

The campaigns ‘Bendita Edad’ by CaixaBank and ’10 Emociones, 10 Rosas’ by Solán de Cabras/Asociación Española Contra el Cáncer (AECC) have been awarded in the recent edition of the Publifestival, winning five trophies. These awards highlight creativity and innovation in social impact campaigns, underlining our commitment to communication that promotes social progress.

CaixaBank – Bendita Edad

• Best Social Value in Integrated Campaign
• Best Social Media Campaign Execution
• Best Effectiveness in Social Project or Action

The progressive aging of the population is a reality in developed societies. By 2030, almost a third of the population will be over 60 years of age, according to the report “Population Projections 2022-2072” by the National Institute of Statistics. As a society, we have a duty to promote well-being in old age so that everyone can be and do what they want. This is what active aging is all about.

In this context, CaixaBank launches ‘Bendita Edad’ (Blessed Age), an initiative created to give visibility to the elderly as an active and fundamental part of society and to contribute to strengthening the creation of senior referents. The project features Leopoldo Abadía, writer since the age of 75; Anabel Ávila, gamer and streamer at 63; Enrique Ayala, Spanish tennis champion at 90; and Mª Teresa Saperas, who at 78 became a successful entrepreneur.

Solán de Cabras / Spanish Association Against Cancer – 10 Emotions, 10 Roses

• Best Creativity in Social Event
• Best Creativity in Social Project or Action

Solán de Cabras and the Spanish Association Against Cancer (AECC) celebrate 10 years of collaboration with “10 Emotions, 10 Roses”, a project developed by the agency CHINA – part of LLYC. This project brings together ten artists who capture, through the color pink, the emotions of patients and families facing breast cancer: confusion, sadness, confidence, strength, anxiety, guilt, fear, serenity, hope and joy.

The exhibition was presented at the Espacio Cultural Serrería Belga in Madrid and attracted more than 2,000 visitors. Additionally, works were installed at ten key points in Madrid, supported by more than 200 points of sale and several important collaborators such as LaLiga, El Corte Inglés and Iberia.

With 146 media appearances and amplification through profiles of creators and celebrities, the campaign reached 2,205,050 impressions. It exceeded expectations with an advertising value of €4,962,381 and an audience of 382,480,234 people.

This success would not have been possible without the talent and dedication of our teams. We thank them all for their tireless efforts and for ensuring that we are always committed to innovation and creativity in every project. We are especially proud of our clients, CaixaBank and Solán de Cabras/Asociación Española Contra el Cáncer, for their vision and commitment, which have been fundamental in achieving these awards.

This content is translated with AI.