Sosegá, one of the most recognized campaigns at c de c 2026

San Sebastián leaves us with one of those joys that truly matter: Sosegá, the unhurried “palo,” our project for Cervezas Alhambra, has established itself as one of the most recognized campaigns at the 2026 National Creativity Awards by c de c.

The campaign earned seven metals: three golds in Content (Audiovisual), Content (Audio), and Craft (Sound and Music); one silver in Ideas (Beverages); and three bronzes in Craft (Art Direction), Craft (Cinematography), and Strategy (Brand Consistency).

These accolades position Sosegá as one of the standout campaigns of the year due to the volume and value of the awards received.

Conceived for the centennial of Cervezas Alhambra, the project was born as a way to connect with the brand’s deepest identity, creating a new flamenco “palo” that pays tribute to Granada, its place of origin. For its development, we collaborated with Casa Limón for musical direction and the production company Little Spain.

The project was developed alongside fourteen flamenco figures from different generations, shaping a piece that explores new codes within tradition. Later, artists such as Pablo López, Ana Mena, and Dellafuente reinterpreted Sosegá through their own genres, expanding its reach and connecting with new audiences.

With this initiative, we sought to strengthen the brand’s connection with Granada and project it nationwide through culture. An approach that translated into 450 million cumulative audience, 5.3 million in PR Value, and more than 300 media hits.

In addition to these honors, there are 10 entries in the Creativity Yearbook for work done for clients such as Adolfo Domínguez, Seagram’s Gin, and the Sitges Film Festival, among others.

Congratulations to all the teams and collaborators who made this project possible.