Rafa Antón, recognized for his Professional Career by the Festival Jóvenes Tocados por la Publicidad

Rafa Antón, Global Creative Director of LLYC, has been honored with the Lifetime Achievement Award at the Festival Jóvenes Tocados por la Publicidad at Nebrija University, establishing himself, once again, as one of the most influential figures in creativity in Spain.

His professional work, “applauded by many industry colleagues who did not hesitate to accompany him, remains an example for new generations,” the university argues.

His career has also been recognized at international festivals such as Cannes Lions, as well as other prestigious industry competitions where his work has been repeatedly awarded and highlighted. Furthermore, he has participated as a juror in various advertising festivals, contributing his experience to the evaluation of creativity on an international level. His career was also recognized with the Award for Best Professional Career at the 2025 Eficacia Awards.

With more than three decades of experience, Rafa is one of the most influential voices in contemporary creativity. He co-founded CHINA in 2010 after an extensive period as Creative Director at Leo Burnett Spain and his time on the Global Creative Council. He has developed campaigns for brands such as Coca-Cola, Levi’s, VISA, Loewe, WWF, Alhambra, or Adolfo Domínguez, consolidating a vision of creativity based on impact and meaning.

The Festival Jóvenes Tocados por la Publicidad reinforces the connection between university and industry, championing the learning by doing model since 1998 and establishing itself as a platform for emerging talent in the communication field.

Congratulations to Rafa!