We return from El Sol 2025 with three awards

El Sol, known for being the competition that sets the pace for creativity in Latin America, brought together the most outstanding projects in Malaga this year. With the Paseadores de Niños project, we came away with a total of three awards: one silver and two bronze.

Paseadores de Niños for Multiópticas won Silver in Awareness of Pathologies and two Bronzes in Impact on Social Media and Platforms. Inspired by the “silent pandemic of childhood myopia”—which grew by 17.8% in Spain in six years—the campaign simulated a walking service for children with pets. In 48 hours, it generated debate on social media with influencers such as Laura Escanes and Tania Llasera. With more than 120 million impressions and 10 million people reached, it drove a 140% increase in treatments for childhood myopia and 130% additional web traffic.
 

 

Also, “Sightwalks” for Cemento Sol in Peru has won six awards, including two Grand Prix (Outdoor and Design). In this campaign, we were a participating agency, contributing to the development of a comprehensive strategy aimed at generating long-term impact. A project that addresses accessibility issues for people with visual impairments by turning Lima’s sidewalks into inclusive guides using tactile tiles that indicate nearby businesses and services.

Thank you to all the teams that made this achievement possible!