Alhambra Reserva 1925: An Oasis of Time

Alhambra Reserva 1925 is more than a beer, those who order it also do so with the intention of stopping and shielding that moment from the rush, to live it in a more relaxed, qualitative and sensory way.

Under this premise, our colleagues at CHINA, part of LLYC, have developed the brand’s new integral campaign, which presents its iconic Reserva 1925 as an “oasis ” among so much speed, a metaphorical space where haste does not enter and the senses are sharpened.

The main piece, which has been developed together with the production company Lee Films and directed by the Swedish filmmaker Per Hampus, approaches codes more typical of other categories, such as fashion or perfumes, to stage, with a certain iconicity, this almost magical liturgy that surrounds the experience of drinking a 1925. Probably the only real icon of the category.

Once again, at LLYC we have had the opportunity to accompany our client in the development and launch of this comprehensive campaign, which will be seen on television, small and large format outdoor media, and digital, ensuring that every detail reflects the commitment to quality that defines Cervezas Alhambra.

Find out more about the “Oasis de Tiempo” campaign here.

This content is translated with AI.