‘Regala Tiempo Juntos’: Liverpool’s Christmas campaign celebrating the essentials

This holiday season, Liverpool has put a significant twist on the traditional approach to festive campaigns with ‘Regala Tiempo Juntos’ (Give Time Together), an initiative that highlights the value of human connections and shared moments over the material. Under the creative direction of Carlos Sánchez, Creative Director, and Ignacio Márquez, Senior Creative Director for LATAM North and USA, our team has created a message that invites us to reflect on what really matters during this festive season.

The campaign, officially launched on 20 November, uses a warm and relatable narrative to position itself as a reminder that time is the most valuable gift we can give. As highlighted by Ignacio Aguiriano, Brand and PR Director at Liverpool, ‘The most valuable gift we can give is our time.’

From TV to digital platforms and outdoor advertising, ‘Regala Tiempo Juntos’ has been designed to reach the emotions of the public, making a difference in a season characterised by an abundance of offers and promotions. The art direction by Ignacio Tamez, Senior Art Director at LLYC, provided a visual depth that captures the magic of Christmas and reinforces the core message of the campaign.

In addition to connecting emotionally with audiences, the campaign cements Liverpool’s place as a holiday benchmark, not only as a shopping destination, but also as an emotional ally that understands the aspirations and values of its consumers.

‘Regala Tiempo Juntos’ is much more than a campaign; it is an invitation to celebrate what is essential and to value what really unites us during this time of year: being present with those we love the most.
 
 
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