Trends

Artificial intelligence is no longer simply a tool used by communications teams. It is also becoming a new voice, one capable of interpreting brands, retrieving information and influencing how...

In Latin America, technology doesn’t arrive like a wave. It arrives like a rumor. It spreads from chat to chat, from neighborhood to neighborhood, from person to person. It...

Federico Isuani, Partner and AI Strategy General Director Americas at LLYC, has been recognized by Merca2.0 as one of the 50 Marketing Leaders in Mexico, a selection that brings...

Actualidad Económica, the economic supplement of El Mundo, has included three projects linked to our clients among the 100 Best Ideas of the Year. This milestone highlights initiatives capable...

Discover how Artificial Intelligence and large language models (LLMs) are radically reshaping the economic and institutional reputation of Michigan. Traditional public relations and reputation management, historically focused solely on influencing...

Discover how Artificial Intelligence and new algorithms are redefining the patient journey in the weight loss pen market. Traditional pharmaceutical marketing, historically focused on classic SEO and link ranking in...

The management of tourist destinations in today's environment requires a vision that transcends conventional promotion. In a scenario where algorithms condition visibility as much as human desire, the challenge...

Our report “The Illusion of IA, an unconfortable reflection with a significant impact on young people” places us once again at the center of the conversation about diversity, equity,...

The rules of the game are changing fast. Whether you're anticipating regulations in a fragmented legislative environment, navigating polarization with the help of predictive models, or redefining your business's...

The corporate monologue is dead. For decades, brands built their reputation from the comfort of a one-way sender: they broadcast a message, controlled the channel, and measured the impact....

We present a new predictive model that redefines how brands can anticipate and manage the ideological impact of their strategies in an increasingly polarized world. The model, which integrates Artificial...

Google has recognized us as a Premier Partner for 2026, the highest distinction within the Google Partners program. This status places us among the top 3% of Google Partners evaluated...