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Social Matter

Social Matter — the (dis)control of the narrative: influencing in a world where others...

The corporate monologue is dead. For decades, brands built their reputation from the comfort of a one-way sender: they broadcast a message, controlled the channel, and measured the impact....

Social Matter — Toward a New Social Paradigm: Social Media as a Space for...

The digital ecosystem is undergoing a new transformation accompanied by an identity crisis. While traditional platforms are becoming cluttered with synthetic noise and brands scramble for new strategies to...

Social Matter — Credibility, silence, and leadership in the post-hype era – VOL 05

Three strategic keys for brands to transcend the algorithm and build real connections with their communities. 01. CULTURAL CAPITAL AS A REFUGE FROM ATTENTION INFLATION Credibility is the new intangible asset...

SOCIAL MATTER — THE YEAR RELEVANCE BECAME STRATEGY – VOL 04

The year 2025 has consolidated AI as a technological tool and has also managed to embed itself in cultural conversation and brand strategy. Brands have moved from experimentation to...

Social Matter — Social Fall, change of strategies – Vol 03

1. POLITICAL COMMUNICATION MAKES THE LEAP TO TIKTOK Even the Institutions have understood that they have to be where the users are. With the start of the new political year, the...

Social Matter — the social media hits of the summer – VOL 02

1. BEING ABLE TO LAUGH AT YOURSELF IS A VERY HUMAN ATTITUDE THAT BRANDS EMBRACE ON SOCIAL MEDIA Conversation can be an opportunity: Brands such as Astronomer, Jet2holidays, KFC, and...

Social Matter — brands making an impact – VOL 01

1. Back to the tangible, even for digital Jaquemus’ “Le Paysan” evokes its origins in a new collection and campaign French fashion brand Jaquemus has announced its latest collection without a...