David González Natal: Featured among the 100 Leaders of Marketing 2025 by Merca2.0

David González Natal has been recognized as one of the 100 Marketing Leaders 2025 by Merca2.0, highlighting his innovative vision and his ability to transform the industry. With a career marked by creativity, strategy and a human approach, David has shown that marketing goes beyond selling: it’s about connecting, inspiring and generating real impact. These are some of the keys that define his work:

• Vision in changing environments: David stands out for his ability to navigate uncertainty, make informed decisions and adapt strategies to constantly evolving markets.
• Beyond sales: For him, marketing involves understanding culture and anticipating trends, taking each project beyond the simple commercial objective.
• Creativity with purpose: Projects such as “Rainbot,” an artificial intelligence bot that turns hate messages on social media into expressions of support for the LGBTIQ+ community, or “Free The Voices,” the first diverse synthetic voice bank based on the voices of more than 250 people from the LGBTIQ+ community, exemplify how technology can be used with a positive social focus, generating an impact that goes beyond numbers.
• Inspiring leadership: One of the reasons for his recognition is his ability to encourage teams to explore, experiment and find innovative solutions that provide real value.

This achievement reflects David’s dedication to discovering different paths and his commitment to marketing that combines data, technology and a deeply human perspective. His approach demonstrates that, with boldness and passion, it is possible to reinvent the rules of the game and make an impact on the industry.

 

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