Presenting the creative proposal for Sitges 2026, where pop horror defines the visual language

The Fantastic Pavilion of the Marché du Film at the Cannes Film Festival has been the setting for a very special moment for us: the official presentation of the poster for the 59th edition of the Sitges Festival, developed once again by our creative team.

Ángel Sala and Mònica García i Massagué have unveiled a piece that pays tribute to the 50th anniversary of Carrie, the masterpiece by Brian De Palma based on the novel by Stephen King.

Behind the idea: Horror through a “precious” prism

The conceptual axis of this edition revolves around the 50th anniversary of Carrie, the paradigmatic film by Brian De Palma that defined teenage horror, bullying, and psychic powers in the seventies and eighties.

Breaking away from visual clichés and the purely visceral impact usually associated with the genre, our creative proposal, materialized through the lens of Anne Roig, shows a teenage figure covered in red glitter strips. The design transforms the film’s iconic and bloody climax into a nod full of shine, glamour, and the naivety of those legendary prom nights. This counterposition between the pure and the disturbing elevates the proposal toward a contemporary, sophisticated, and collectible aesthetic field.

A design aligned with the festival’s narrative

The value of cultural marketing lies in its ability to connect visual language with profound debates. Therefore, this visual concept serves as a prelude to the main axes that will drive the event in October 2026: the thematic focus on “evil linked to childhood” (also paying tribute to the half-century of Chicho Ibáñez Serrador’s Who Can Kill a Child?) and the promotion of female creators within the genre through the WomanInFan project.