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Sep 26 2023
Mining in Latin America: A chance to carve a...
The mining industry has been under close scrutiny due to past mistakes, misinformation, and negative impacts. While it was once seen as a source of wealth and development, society's...
Latin America
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Mining
Reputation
Communication
Aug 22 2023
The true cost of clickbait and the importance of...
In the age of fast information and mass consumption of online content, misleading headlines have become a plague thatthreatens the integrity of the information contributed by organizations. Clickbait is...
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Aug 21 2023
Three communication tactics to deal with any type of...
When the crisis breaks out there are nerves, it's hard to think clearly, pressure, tension, blocking... In communication there are few things more profitable than your organization being prepared...
Risks
Communication
Jun 20 2023
The 5 keys to know if your organization is...
A recent study by Willis Towers Watson (WTW) revealed that 89% of executives surveyed consider their organization's resilience to "reputational issues" to be good or very good. In other words,...
Reputation
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Communication
Jun 2 2023
Jorge Lorenzo and Sito Pons: 3 lessons on reputation...
Jorge Lorenzo and Sito Pons have more in common than their passion for motorcycles: a victory against the tax authorities marred by unquestionable reputational damage, the product of highly...
Economy
Legal
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Communication
Jun 2 2023
Data analytics: an ally for measuring reputational damage in...
Trying to identify specific messages among all the tangle of noise we find today in the media and on social networks is the perfect definition of looking for a...
Reputation
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Communication
Jun 2 2023
The challenges of the metaverse: intellectual property disputes
A little over a year ago the creator of Facebook, Marck Zukerberg, announced that the famous application was changing its name to "Meta", in reference to the metaverse, that...
E-commerce
Artificial Intelligence
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Oct 20 2022
IN TIMES OF DISCOUNTS YOU HAVE TO GRIT YOUR...
Besides being one of his best-remembered gags, Tip y Coll's "baja la Bolsa, sube el pescado" has become a kind of inexorable curse. It comes to say that when...
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Apr 26 2022
El impacto reputacional de los clientes insatisfechos
Las reclamaciones de los consumidores no sólo generan daño económico (por cada 3 reclamaciones insatisfechas, se pierden 2 clientes), suponen además un riesgo reputacional para las empresas, que se...
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Apr 25 2022
CORPORATE ACTIVISM IN RESPONSE TO THE WAR IN UKRAINE
Leading global brands have felt the need to adopt active positions regarding the war in Ukraine in response to pressure from their main stakeholders (including public authorities, clients, employees,...
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Mar 14 2022
Informes periciales: cómo probar y cuantificar el daño reputacional...
Hoy en día, las crisis de comunicación son un riesgo esencial que se debe considerar en todo plan de contingencias en el mundo corporativo. El miedo a sufrir una...
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Jan 26 2022
Talent Trends 2022
Our work model has been in a state of constant flux for years. The symptoms of change could already be felt before 2020, but the outbreak of this pandemic,...
Talent
Communication
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