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How LLMS are shaping Michigan’s reputation
May 26 2026

How LLMS are shaping Michigan’s reputation

Discover how Artificial Intelligence and large language models (LLMs) are radically reshaping the economic and institutional reputation of Michigan. Traditional public relations and reputation management, historically focused solely on influencing...
Weight Loss Pens and the New Weight of AI
May 21 2026

Weight Loss Pens and the New Weight of AI

Discover how Artificial Intelligence and new algorithms are redefining the patient journey in the weight loss pen market. Traditional pharmaceutical marketing, historically focused on classic SEO and link ranking in...
AI and Public Policy: Toward a New Architecture of Influence
Nov 21 2025

AI and Public Policy: Toward a New Architecture of Influence

In a context marked by rapid technological advancement and by the structural transformations derived from the COVID-19 crisis, Europe has intensified its focus on developing and updating its health...
Bold leading and decision making
Mar 11 2025

Bold leading and decision making

Traditional management models are falling short. The speed of change demands new frameworks, more agile decision-making, and strategies that not only address the present but also anticipate the future. This...
NEW TIMES NEW RULES: TEN CHALLENGES IN UNCERTAIN TIMES
Feb 23 2023

NEW TIMES NEW RULES: TEN CHALLENGES IN UNCERTAIN TIMES

Our current global context is unpredictable. Companies are increasingly compelled to navigate uncharted waters. Between a somewhat inauspici...
NEW METRICS: THE PATH TO EFFECTIVE MARKETING
Oct 6 2022

NEW METRICS: THE PATH TO EFFECTIVE MARKETING

In an increasingly complex and fast-paced context of proliferating and changing indicators, how effective is marketing today? Beyond sales f...
Consumer Trends 2022
Feb 28 2022

Consumer Trends 2022

In this new annual edition of our report on consumer trends, we have sought to go one step beyond pure research. We have combined the qualit...
Deep Digital Business Trends 2022
Feb 2 2022

Deep Digital Business Trends 2022

If 2020 was a turning point in the digitalization of businesses, exponentially speeding up the needs for a digital transformation, 2021 has ...
When talking about equality, what do social networks show?
Mar 10 2020

When talking about equality, what do social networks show?

LLYC’s commitment to a more equal and fairer society is to promote and support, through our communications and public affairs consultancy activities, a social tr...
Talent Engagement: Trends for 2019
Jan 30 2019

Talent Engagement: Trends for 2019

What makes a company have a heart? What really makes a company an irresistible place to go, and its offers hard to turn down? How can it become the...
Consumer Trends 2019
Jan 17 2019

Consumer Trends 2019

We live in a constant paradox: as technological disruption brings us closer to computer and machine evolution, our humanity clings ever so dearly to what is left...