There are campaigns that manage to capture the emotional pulse of their time. In "La rueda" (The Wheel) the new campaign from Cervezas Alhambra, the narrative is built upon...

Rafa Antón, Global Creative Director of LLYC, has been honored with the Lifetime Achievement Award at the Festival Jóvenes Tocados por la Publicidad at Nebrija University, establishing himself, once...

In this April report, we observe a consolidation of what we have been analyzing in previous reports: the shift of trust capital from logos toward people. It is no...