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Apr 16 2024
From words to algorithms: understanding public opinion with AI
How has the public conversation evolved, and how has this affected the media? What technologies can help businesses measure the actual impact of their communication efforts? Our fi...
Artificial Intelligence
Communication
Public Affairs
Marketing
Jan 23 2024
2024 Forecast marketing: Connecting amid ever-changing times
This report delves into the challenges facing marketing executives in 2024. How will the employees' work and productivity change? What are the potential new priorities and concerns that they...
Consumer
Marketing
Jun 21 2023
Hate Speech and LGBTQ+ Pride in the Digital Conversation
This report analyzes how the conversation on LGBTQ+ diversity has developed over the past four years. We look at 12 countries: the United States, Brazil, Mexico, Argentina, Colombia, Chile,...
LGTBIQ+
Diversity, Equity & Inclusion
Social Media
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Jun 15 2023
RETAIL & ECOMMERCE 2023 SPAIN
The ecommerceand retailindustry has transformed in response to changing consumer habits and socioeconomic trends. Technological, environmental, cultural and organizational factors have driven this accelerated change. No...
Consumer
E-commerce
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Mar 29 2023
TIKTOK: A NEW BRAND OPPORTUNITY
TikTok already has more than 1 billion users worldwide, and it took half the time as Facebook to reach the same milestone. The Chinese app accomplished this by introducing...
Creative
Social Media
Communication
Marketing
Feb 23 2023
NEW TIMES NEW RULES: TEN CHALLENGES IN UNCERTAIN TIMES
Our current global context is unpredictable. Companies are increasingly compelled to navigate uncharted waters. Between a somewhat inauspicious macroeconomic context and increasingly polarized, discriminating, and deman...
Creative
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Jan 24 2023
Time for AI: Marketing and Consumer Trends in 2023
What are the marketing and consumer trends that will shape 2023? This paper examines two different perspectives: The exogenous perspective that focuses on the changes in consumer habits, while...
Artificial Intelligence
Consumer
E-commerce
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Nov 30 2022
The Hidden Drug
Polarization has become one of the great threats of the 21st century. In the last 5 years, this phenomenon that generates division, anger and confrontation in society has grown...
Democracy
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Oct 6 2022
NEW METRICS: THE PATH TO EFFECTIVE MARKETING
In an increasingly complex and fast-paced context of proliferating and changing indicators, how effective is marketing today? Beyond sales figures, which dimensions have gained relevance, and which will do...
Latin America
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Jun 27 2022
Companies and LGBTIQ+ Diversity in Online Conversation
Do companies only express their position on LGBTIQ+ diversity around the dates of Pride? Is this onlydone by companies or do their leaders also get involved? What do they...
LGTBIQ+
Diversity, Equity & Inclusion
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Jun 21 2022
The Metaverse Promise
Since Mark Zuckerberg's announcement in October 2021 that Facebook was changing its name to Meta, news related to the word (of the year?) metaverse has continued to break. However, the...
E-commerce
Creative
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Social Media
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May 23 2022
UNO 38: TRANSFORMATION THROUGH RECOVERY
Post-pandemic recovery is an enormous challenge facing most of the world's economies. The end of the most acute phase of COVID-19 has also coincided with Russia's invasion of Ukraine. This...
Consumer
Economy
E-commerce
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Financials / Investors
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